Case Study

My goal was to analyze how ethical principles should play into crisis communications through an in-depth analysis of influencer Dylan Mulvaney’s partnership with Bud Light.  

To achieve this, I drew on my journalistic experience to gather, analyze, and synthesize qualitative and quantitative information on my subjects. I then applied ethical principles to the situation to discern what paths Bud Light marketers could have taken to minimize harm toward themselves and Mulvaney. 

I delivered this as a lecture to a class of 30 and facilitated a 20-minute discussion on the impact that misaligned partnerships can have on brands, partners, and the communications landscape as a whole.