Blossom Box Games Communications
Below are two mock communications materials I drafted about my game company Blossom Box Games for a course at DePaul University.
My objective was to draft a mock press release for the launch of a video game I am writing for an audience of both video game journalists and regular reporters.
At first, I wrote what was essentially a script for a Nintendo Direct placement, but I rerouted to a more traditional approach. As the genre blending in the game is atypical in the gaming sphere — dating simulator and roguelite — I described how both work with the game separately before tying them together with a quote from the creative director. Because I was working with two audiences, I combined relatable, emotional elements with sparse video game jargon.
The final product is a piece of professional writing that tugs at the heartstrings. From this assignment, I learned to imbue my writing with human elements, like love in this case, to appeal to multiple audiences at once through emotion.
Blog Post
I was tasked with creating a mock blog post for the website of my fledgling video game production company, Blossom Box Games. The post needed to utilize SEO to boost visibility while also communicating my brand’s stance on a subject.
Many women find confidence in video gaming later in life, as it is not a pastime marketed to young girls. I wanted my article to invite adult women doing research on gaming to click on my website and learn from my blog post — and then click to our games tab to buy from us too. First, I curated a list of games for beginners that are woman-positive, and I separated them by genre. As I sprinkled them through the article, I worked humor and emotion into the lines to make the experience engaging and entertaining. Finally, I wrote a title that mimics a search that someone might type into a Google bar.
I practiced brevity with this experience. While I wanted to include every game I hold dear, I understood that my audience wasn’t on my website for a comprehensive guide, but a starting place